Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines …

When you use great tools like Google Analytics, you can be sure that you're writing content that you know your audience will want to read. Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Controlling most of the navigation from page to page …