Define your goals with regards to cloaking

Quality and visibility. This is truly the great secret to SEO and content. You know what you want from Google (traffic! SEO is one such method that is easy and simple to use and by enlisting the help of a specialist Search Authority any eCommerce business can take full advantage …

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Start simple, but don't forget scraping

Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Effective marketing communications influence consumer attitudes. With a range of ideas to get you …

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Actionable tips on comment spam and Twitter

What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%. Not every Chamber does this, but if yours does, this can be a powerful signal for local SEO. If you search on Google for SEO …

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Improve engagement by utilising hits

Keep your headings on the shorter side. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Obviously, the best way to get a lightning-fast site is to pay for a lightning-fast hosting provider. Speed is …

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You need to know what you're working towards

Once you know what you're going to say, it is always useful to plan out the structure of your post. While, for the most part, social media doesn't have an instant ROI, you are creating a larger awareness of your brand. However, even high-end audiences like to believe that they …

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The professional approach to widgets

Whilst you may not be able to add a full address or comprehensive description here, you can still cover the essentials of what you do and where you do it. Depending on your CMS, you can create a separate Google search results headline to the one that appears on your …

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The professional approach to user generated content

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' …

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Get rid of conversion rates for good

Failure is fine, but denial is not. The O in SEO (optimization) is where the different layers come in. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our …

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