What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%. Not every Chamber does this, but if yours does, this can be a powerful signal for local SEO. If you search on Google for SEO …

Keep your headings on the shorter side. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Obviously, the best way to get a lightning-fast site is to pay for a lightning-fast hosting provider. Speed is …

Semantic search attempts to improve accuracy of search engine results by understanding the user intent and context of the terms as they are used in a query (1). Search engines favor sites that follow SEO best practices and deliver consistent quality. Search engines scan captions and metadata separately, so remember …

Once you know what you're going to say, it is always useful to plan out the structure of your post. While, for the most part, social media doesn't have an instant ROI, you are creating a larger awareness of your brand. However, even high-end audiences like to believe that they …

Whilst you may not be able to add a full address or comprehensive description here, you can still cover the essentials of what you do and where you do it. Depending on your CMS, you can create a separate Google search results headline to the one that appears on your …

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' …

Failure is fine, but denial is not. The O in SEO (optimization) is where the different layers come in. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our …

So how do you determine your competition? What should you be looking for? That said, missing, duplicate, and poorly written title tags can all negatively impact your SEO tactics. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your …

The goal is to gain as many visitors or traffic as possible. Check out my Complete Guide to Link Building to find the best methods currently in use. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with …