In document analysis, search engines look at whether they find the search terms in important areas of the document-the title, the metadata, the heading tags, and the body of the text. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because …

What Google wants to see is authoritative and relatable links talking about your site. URL rewriting goes back to the Apache web server and the mod_rewrite module. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if …