Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Now, even if search engines change their algorithm and give no advantage to …

Once you know what you're going to say, it is always useful to plan out the structure of your post. While, for the most part, social media doesn't have an instant ROI, you are creating a larger awareness of your brand. However, even high-end audiences like to believe that they …

Visual images often lead to more favorable attitudes toward the a Gender Men and women purchase different products, buy similar products with different features (e.g., deodorants), desire products for dissimilar reasons (laptops, televisions), and buy the same products after being influenced by different kinds of appeals through different media …

Whilst you may not be able to add a full address or comprehensive description here, you can still cover the essentials of what you do and where you do it. Depending on your CMS, you can create a separate Google search results headline to the one that appears on your …

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' …

In document analysis, search engines look at whether they find the search terms in important areas of the document-the title, the metadata, the heading tags, and the body of the text. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because …

What Google wants to see is authoritative and relatable links talking about your site. URL rewriting goes back to the Apache web server and the mod_rewrite module. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if …

Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines …

A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that's why they say the best place to hide a dead body is on page two of Google. Like titles, search …

Alternatively, use the Frequently Asked Question (FAQ) format. Many short pages of 150 to 200 words are preferable to a few long pages. It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and …

Failure is fine, but denial is not. The O in SEO (optimization) is where the different layers come in. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our …

So how do you determine your competition? What should you be looking for? That said, missing, duplicate, and poorly written title tags can all negatively impact your SEO tactics. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your …

Content is the most important thing when it comes to achieving higher search engine rankings, as any competent SEO agency should know. It is a necessity for a modern eCommerce site. If you want your business to draw in new traffic amongst all the websites of your competitors, then your …

The goal is to gain as many visitors or traffic as possible. Check out my Complete Guide to Link Building to find the best methods currently in use. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with …

Whether we like it or not, SEO isn't simply "plug n' play", and it won't automatically look after itself. You'd be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. Keep in mind, there is software available that can automate this process …

Target one market at a time, build traffic by using one or two guerrilla techniques and then move on to the next market. Marketing experts know that a company's communications should speak with a clear voice. By adding modifiers like "best", "guide" or including the current year, you can increase …

Your pre-production space is almost exactly the same as your live site. That's a huge amount of doubled-up content. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior …

Don't let technology fool you into abandoning hard-won knowledge of your business, your target markets, or how to appeal to them. Utilizing outreach techniques is a great way to get your content out into the world. These guidelines emphasize the three most important aspects of a website that SEO marketers …

When you use great tools like Google Analytics, you can be sure that you're writing content that you know your audience will want to read. Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Controlling most of the navigation from page to page …

Content and outbound communications are crucial for engaging humans and their counterparts (i.e, robots, crawlers and spiders). It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. But Google noted that E-A-T applies to …

This is why it's so important that your title tag contains the key theme of your web page or website and focuses on your keywords. Manyretailers share the data with suppliers and require them to ensure that store shelves remainwell stocked. Ranking high in Google can bring you some serious …