You need to pick the right field on which to do battle and assess up front where your competition is most exposed. It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords. But have you ever …

They even now have separate search results for phone users. Collocation makes sense when you have nonstandard applications requiring fast Internet connections that only you know how to manage. Try to provide a sophisticated way to disguise curtain rails or tracks around the casement windows in your house. Mobile Article …

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Strategies are just that-strategies. Are you are using a short url for social media traffic …

It is a popular buzzword used in content marketing and referred to one of the key factors for achieving content strategy success. They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. At the beginning of a …

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Now, even if search engines change their algorithm and give no advantage to …

Once you know what you're going to say, it is always useful to plan out the structure of your post. While, for the most part, social media doesn't have an instant ROI, you are creating a larger awareness of your brand. However, even high-end audiences like to believe that they …

Failure is fine, but denial is not. The O in SEO (optimization) is where the different layers come in. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our …