Latest developments in metrics

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Now, even if search engines change their algorithm and give no advantage to …

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You need to know what you're working towards

Once you know what you're going to say, it is always useful to plan out the structure of your post. While, for the most part, social media doesn't have an instant ROI, you are creating a larger awareness of your brand. However, even high-end audiences like to believe that they …

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Get rid of conversion rates for good

Failure is fine, but denial is not. The O in SEO (optimization) is where the different layers come in. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our …

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