Focus on improving your your website's content makeup to rank on Google

If you're suspected of spamming unnatural links for the purposes of increasing your page rank, you could earn yourself a Google penalty. These pieces, like whitepapers, infographics, and entertaining videos can virally spread on their own, giving you a bit of upfront work but automatic benefits as soon as they're …

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Follow the best practices outlined herein for link building

Alternatively, use the Frequently Asked Question (FAQ) format. Many short pages of 150 to 200 words are preferable to a few long pages. It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and …

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Reasons why you cannot fully understand anchor text

Whether we like it or not, SEO isn't simply "plug n' play", and it won't automatically look after itself. You'd be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. Keep in mind, there is software available that can automate this process …

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